Results
Marketing cooperative consisting of the premier Lake Tahoe ski resorts, lodging partners and regional travel/tourism organizations
- Served as account lead for nearly a decade; regularly secured top-tier coverage in wide circulation dailies, lifestyle magazines, national broadcast TV, high traffic websites
- Specialized in creation of customized itineraries, over-the-top media experiences (i.e. NYC penthouse parties in support of Warren Miller “Dynasty” collaboration)
- Leveraged celebrity athletes, Olympians; founded a PR summit in Reno/Tahoe region
- Curated blog, social feeds, contests for “Vactation Like a Local” online campaign
Bottom Line: Annual campaign averaged close to 100 million media impressions
Based in Vonore, TN the world's leading manufacturer of watersports boats in terms of initial quality and market share
- Worked with ESPN’s World of X Games franchise to launch Real Wake and MasterCraft Throwdown, new web series and pro wakeboarding event respectively
- Coordinated press materials for company’s IPO; arranged for numerous business-focused stories including exclusive behind-the-scenes factory tour for Gear Patrol
- Hosted VIP media event in NYC showcasing musician and MasterCraft surf ambassador Donavon Frankenreiter; similar media events held in Miami and Southern California
Bottom Line: MasterCraft recorded record profits during tenure, celebrated successful IPO
Purveyors of innovative protective gear, from motorcycle racing origins to skiing, biking, sailing and outer space.
- Leveraged Bode Miller’s appearance at industry trade shows; coordinated live TV interviews with Dainese-sponsored athletes during the World Cup in Beaver Creek
- Landed technology-focused stories surrounding new airbag system in major media outlets such as CNN, CBS News, Wired, Popular Mechanics and industry verticals
- Oversaw distribution of product samples to influential gear editors; created gear-focused media kits highlighting innovative new technologies and patented materials
Bottom Line: Orchestrated North American launch of their biking, snowsports divisions
Energy drink global leader known for its powerful content channels spanning action sports, auto racing, aviation, music and culture
- Tasked with garnering media coverage for Red Bull’s Ride + Style events in regional West Coast markets; additional media pushes for Crashed Ice, Frozen Rush, MotoGP
- Planted journalists to participate in underground ride with Red Bull pro athletes in advance of comp; guerilla-style campaign garnered trending posts on social media
- Successfully leveraged Red Bull’s visually-stunning content pool to land coverage on digital tastemaker websites targeting an urban, youthful demographic
Bottom Line: Boosted Red Bull’s social engagement, leveraged content pool in coverage
Kicking gas in the ass since 1987, Traeger Grills is the original pioneer of wood pellet grilling with annual sales of more than $300 million
- Coordinated a highly successful product placement program supplying grills to key influencers at men’s magazines, food/cooking shows, hunting/fishing outlets, etc.
- Executed a three day in-market media event atop a NYC penthouse with the Travel Channel’s Danielle “BBQ Diva” Bennett showcasing recipes from her show BBQ Crawl
- Helped launch annual “Meat Madness” social media engagement program, a tie-in to the NCAA basketball tournament; annual contest now is featured on The Dan Patrick Show
Bottom Line: Grew Traeger’s market share, displaced competitors in media coverage
The world's largest producer of high-quality bicycles, gear and apparel sold at more than 12,000 retailers across the globe
- Handled regional media outreach in support of the company’s Giant Retail Partner program, an initiative to help local “mom and pops” compete with big box competitors
- Worked directly with Giant’s pro athletes to secure regular coverage on broadcast TV, men’s/women’s interests magazines, gear review websites and industry publications
- Coordinated numerous product launch programs including industry trade shows, in-market media tours, media “fam” trail rides and product seeding with gear editors
Bottom Line: Oversaw media efforts in opening more than two dozen retail storefronts